This era of digital marketing demands organic growth on Instagram accounts for sustainable business growth. As businesses are looking for opportunities for business visibility online, using Social Media Marketing (SMM) is their only option.
SMM is not merely a word for millennials but a strategic approach that involves using social platforms to connect with a target audience, improve brand visibility, and get more engagements. Influencers have risen to prominence and brands now recognize influencers as powerful tools for promoting products and services to diverse audiences.
The connection between social media influencers and brand promotion is ruled by elements such as emojis, campaign hashtags, posting frequency, and branded tags. These components influence follower engagement, making brands and influencers collaborate for mutual benefit.
Beyond the immediate impact on the Instagram engagement rate, Instagram users must know how SMM and organic growth contribute to the longevity and sustainability of a business. This article explains the best strategies for having authentic Instagram followers’ growth and also discusses the benefits of adding to sustained business growth.
What Is Organic Follower Growth on Instagram?
Instagram’s organic growth means the addition of new fans through non-paid marketing tactics. Unlike paid methods, such as sponsored posts or advertisements, organic growth relies on an authentic engagement group, persuasive high-quality content, and community-building strategies.
Examples of non-paid ways to get organic growth include using a relevant branded hashtag in your Instagram posts, engaging with your audience through comments, collaborating with other users or brands, and consistently posting high-quality Instagram content that is interesting to your target audience.
The significance of amassing a genuine following extends beyond mere numerical metrics. A larger audience translates to increased visibility, implying that more individuals have encountered and acknowledged your brand. This visibility opens doors to numerous opportunities for conversion, as a broader reach often leads to more engagement and potential customers.
On the other hand, if you have the presence of fake followers on your Instagram accounts you can have bad consequences for a brand. While it may artificially inflate follower counts, it compromises the authenticity and credibility of your online presence. Authenticity is the base of establishing trust with your audience. Fake followers not only dilute social proof – the validation from real people that your content is valuable and your brand is reputable – but they can also damage your reputation in the long run.
That’s why you should gain real Instagram followers that contribute to building a genuine and engaged community around your brand, fostering a positive reputation, and creating a solid foundation for sustained business success.
Why Do Businesses Need to Grow Instagram Organically?
Doing business on Instagram means having tough competition. The number of Instagram followers a business has is not just a self-decided metric; it’s a strategic move for sustainable growth. The reason why a brand needs to have more Instagram followers lies in the organic reach – more followers means more people coming into contact with your brand.
Each new follower represents a potential customer, offering a broader audience for your content and, consequently, more opportunities for conversion. The snowball effect of growing your Instagram account can increase the impact of your brand’s message. It gives a sense of community and loyalty to your audience.
Improve Brand Recognition
Organic Instagram growth lays the foundation for more brand recognition. As your follower count grows authentically, your brand becomes more visible to a diverse audience. Instagram users are more likely to remember and engage with a brand that consistently appears on their feed.
Implementing an organic strategy involves creating compelling content, utilizing appropriate hashtags, and having meaningful interactions – all of which contribute to a positive perception of your brand among your followers.
Have a Targeted Audience
The Instagram organic strategy means organic followers are more than just numbers; they represent individuals genuinely interested in your brand. Unlike purchased followers, who may have no real affinity for your products or services, organically gained followers are more likely to engage with your content and become loyal customers.
Building a targeted audience guarantees that your message reaches those who are genuinely interested, increasing the effectiveness of your Instagram marketing efforts and fostering a community of brand advocates.
Making Decisions Based on Instagram Analytics
The strategy helps to grow your Instagram account organically and the value of organic Instagram growth extends beyond immediate engagement. A substantial follower base provides a rich source of insights and analytics that businesses can use for informed decision-making.
Having follower demographics, preferences, and engagement patterns allows businesses to create content accordingly, refine marketing strategies, and make informed decisions about future campaigns. When you use Instagram analytics you make sure that your marketing efforts are in line with the preferences of your audience, paving the way for sustained and adaptive growth.
How To Grow Your Instagram Followers Organically From Zero?
Building a follower base from scratch on Instagram can be challenging, it is like making a name for your brand among thousands of competitors online. The more real followers you have, the more chances of spreading the word about your business. For newcomers, gaining followers on Instagram may seem challenging, but if they are consistent and implement effective strategies they can easily build recognition.
Know Your Target Audience
For businesses knowing your target audience is the first step to aim for fans’ growth of Instagram. Instagram’s algorithm determines the visibility of your content and shows the content to the target audience on the Explore page.
By knowing your audience’s preferences, behaviors, and interests, you can modify your content to work with what they find engaging. This strategic approach not only increases the likelihood of your content appearing on users’ feeds but also improves the chances of attracting followers genuinely interested in your brand.
Benefit From User-Generated Content
Using user-generated content is one of the best Instagram organic growth strategies. You have to encourage your followers to create and share content related to your brand. This not only gives a sense of community but also extends your reach as users share their experiences with your products or services. User-generated content acts as a testimonial to your brand’s authenticity, attracting new followers who resonate with the real experiences of existing customers.
Optimize Your Instagram for SMM
Optimizing your Instagram presence for Social Media Marketing (SMM) involves creating a profile that is not only visually appealing but also communicates your brand identity effectively.
Make sure that your bio is concise yet informative, providing a snapshot of what your brand is about. Use relevant keywords and hashtags to increase discoverability. Consistency in posting content and engaging with your audience are essential components of SMM optimization, contributing to sustained growth over time.
The Best Content Wins
The phrase “the best content wins” is particularly true in a platform driven by visual appeal. Having attractive high-quality photos and engaging captions captures the attention of your audience, prompting them to interact with and share your content.
But to achieve it you have to invest time and effort in creating high-quality, relevant content that goes with your target audience. Using viral topics is a guaranteed way to stand out among the digital noise, having organic growth as users are drawn to the value your content provides.
Captions That Capture Attention
While visuals are powerful, captions play a crucial role in getting engagement. Captions that are concise, intriguing, and prompt action capture the attention of your followers.
Thoughtful captions provide context, tell a story, or pose a question, encouraging users to stay on your content and participate in the conversation. Crafting captions that complement your visuals creates a more immersive experience for your audience, contributing to increased interaction and the likelihood of follower growth of Instagram account organically.
Use Different Types Of Content
You have to bring diversity to your content to maintain audience interest and expand your reach. Instagram offers a range of features – from images and videos to reels, polls, stories, carousel posts, and live broadcasts.
By incorporating a variety of content types, you take help from different preferences within your audience. Adding reels for short, engaging videos employing a reels maker, utilizing polls for interactive decision-making, and sharing behind-the-scenes moments through stories all contribute to a dynamic and engaging Instagram feed, increasing the likelihood of organic follower acquisition.
Time Your Posts
Many experts indicate that the best time to post on Instagram is typically between 11 AM and 2 PM. For weekends, the optimal posting time is around 10 AM. These timeframes align with peak activity periods when users are more likely to be scrolling through their feeds.
Additionally, posting consistently on weekdays, particularly from Monday to Saturday, enhances your visibility. By strategically timing your posts, you increase the chances of reaching a larger audience and attracting new followers.
Collab To Gain Visibility
Have you seen people joining hands or brands joining hands with other brands? This is called collaboration. It is important for gaining visibility and expanding your reach on Instagram. Partnering with other users, whether Instagram influencers or brands, exposes your content to new audiences. Collaborative efforts can take various forms, from joint posts and shoutouts to shared challenges or projects.
Through collaboration, you tap into the follower base of your partners, introducing your brand to individuals who may not have discovered it otherwise. This mutually beneficial approach is an effective means of organically growing your Instagram following while fostering connections within the broader Instagram community.
Host Contests and Giveaways
Contests and giveaways are effective mechanisms for incentivizing engagement and attracting new followers. Create contests that encourage users to like, share, or tag friends, and have more reach on your content. This participation involves following your Instagram account and driving organic growth.
The potential rewards motivate users to become followers, and the virality of contests contributes to increased visibility within the Instagram community. Regularly hosting such events maintains a dynamic and engaging presence, driving sustained organic growth.
How To Get Organic Followers On Instagram?
If you are one of those nano influencers you might know how 1k or 5k followers is still not enough to generate sales for your brands. While it might seem repetitive to focus on gaining followers on Instagram, this section is tailored for those who are already on the platform but seek to expand their follower count.
Beyond merely having a presence, the desire for more followers is a common goal for individuals and businesses alike. To achieve this, a strategic approach is essential, encompassing elements such as scheduling posts for consistency and using testimonials and reviews.
Scheduling Your Posts for Consistency
Consistency is the key to maintaining and growing your follower base. Scheduling your posts ensures a regular and predictable presence on your followers’ feeds. Utilize Instagram’s scheduling features or third-party tools to plan and automate your posts.
When considering a posting schedule, take into account your target audience’s time zone, peak activity periods, and the days when engagement is typically higher. Consistent posting not only keeps your audience engaged but also signals to the Instagram algorithm that your Instagram profile is active and relevant so that it will show on the Explore page.
Things to Consider While Scheduling
Effective scheduling involves more than just picking a time to post. Consider the type of content you’re sharing and how it aligns with your audience’s preferences. Use Instagram analytics to identify the times when your followers are most active.
Additionally, diversify your content to cater to different audience segments. A proper posting schedule that factors in content variety and optimal timing contribute to increased visibility and engagement, ultimately attracting new organic followers.
Use Testimonials and Reviews
Use the positive experiences of your existing followers by incorporating testimonials and reviews into your Instagram content strategy. Feature user content that showcases how your products or services have benefited others. User testimonials not only provide social proof but also create a sense of trust and credibility, making your brand more appealing to potential followers.
Relevant hashtags will make all the processes. Encourage satisfied customers to share their experiences on Instagram, creating a virtuous cycle of positive feedback that can significantly contribute to organic follower acquisition.
A sustainable business growth on Instagram or other social media platforms needs constant time and consistency. It never happens overnight organic Instagram growth takes a lot of time to show results. The benefits extend far beyond immediate campaigns, contributing to visibility, trust-building, and long-term relationship cultivation.