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‘Daylight Savings’ with YMC

London based brand You Must Create (YMC) gears up for Spring/Summer ’18 with their collection collection ‘Wish You Were Here’. Timeless pieces inspire by the nostalgia of European beachside summer holidays.

Kinfolk interpreted this collection but with a Brooklyn perspective. We tried to illustrate a Brooklyn holiday through the depiction of iconic neighborhood staples. Our editorial ‘Day Light Savings’ highlights the standard time-lapse of Brooklyn,during warmer weather, accompanied by longer sun presence.

Pieces are inspired by vintage military, work and leisure wear such as those featured on the model Sae Moore: Doc Savage Shirt, Malick Cactus Print Shirt, Fudd Jacket, Dean Shirt Ecru, Luke USN Shirt, Erkin JacketMalick Palm Print Shirt

*Photographer: Go Fukasawa /Stylist: Yuri Mizokam/ Model: Sae Moore*



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