This guide provides information on the meaning and process of performing an SEO analysis for your website. Simply put, search engine optimization is the most widely used method of improving your website’s visibility on Google and increasing its overall ranking.
However, it is important not to move forward with your SEO without a clear plan. Therefore, the first step to improving your SEO strategy is to conduct an SEO analysis.
What is an SEO Analysis?
By conducting an SEO analysis, you can identify the effective aspects of your SEO strategy and the main obstacles that are preventing your website from improving its ranking. It is important to assess both off-page and on-page SEO. For a comprehensive SEO analysis, consider using SEO agency management software.
Why Is SEO Analysis Important?
The information you get from an SEO analysis gives you insight into areas for improvement for your website’s content and technical aspects. This helps provide a better user experience while also demonstrating the connection between your content and the search queries your visitors are using. Additionally, it will tell you how to optimize the search engine settings and links on your site.
Simply put, conducting an SEO analysis is essential if you want to improve your rankings, expand your reach, attract more traffic, and achieve your business goals. When conducting an analysis, you are not working blindly; instead, you make important decisions that save time and resources. Without a thorough SEO analysis of your website, it is nearly impossible to make informed decisions to improve your site’s ranking on search engine results pages (SERPs).
SEO analysis in 7 quick steps
Here are 7 essential steps you should follow when conducting an SEO analysis.
Check how easily you can be found on Google
What is your site’s position on Google? What is considered a typical scenario in the search engine results page (SERP)? When starting your SEO analysis, take a broad perspective. Determine how many of your site’s pages are ranked in the search engine and get a better understanding of your overall visibility on Google.
Check URLs and Meta Descriptions
URLs should be shortened to about four to five words that accurately describe the content of the page. If your URLs are long or irrelevant, you may choose to optimize and modify them to help Google understand the content better. However, keep in mind that this may affect the link juice of the previous URL.
You have the freedom to modify meta tags to your liking. Your meta descriptions need to include both primary and secondary keywords and accurately summarize the content of your webpage.
Check Titles and Headings
To attract attention and encourage clients to click, titles should be attention-grabbing. When creating both titles and headings, make sure to incorporate relevant SEO keywords for your page.
Keep in mind that it can be difficult to achieve a higher ranking for keywords with a large number of searches. Therefore, try to find a more specific keyword that is less competitive and improves your chances of appearing on the first page of a search engine results page.
Evaluate Incoming Links
Inbound links, also known as incoming links or backlinks, are links on another website that direct users to your website. These backlinks serve as indicators to search engines that your website is trustworthy, thus impacting your SEO rankings positively. By analyzing the incoming links to your site, you can identify which websites are linking to your business and better understand what steps you can take to improve your search rankings.
Check Your Spam Score
If you receive a large number of incoming links from low-authority websites, your spam score may increase. Therefore, when analyzing your incoming links, try to remove all unwanted ones.
To remove bad backlinks, there are two possible approaches. The first is to contact the site administrator and ask to remove the link from your page. Alternatively, you can skip this step and disavow the connection.
Look For Broken Links
Broken links negatively impact the user experience and can also harm search engine optimization (SEO). It is important to be alert to any broken links on your site. To fix broken links, you can either correct any spelling errors or set up a 301 redirect to an alternative but relevant URL.
Break down Your Website Content
Your website’s content plays an important role in its SEO. It is important to check for plagiarism as it can negatively impact your SEO and remove it if necessary. Also, make sure your content is high quality and free of errors. Start by focusing on the most popular pages and then gradually move on to smaller posts and pages.
SEO analysis provides valuable information on all the changes that can be made to your website to improve your chances of ranking higher on search engine results pages or search results. This analysis involves taking a closer look at your site and identifying areas where you can improve your rankings.